Are you struggling to grow your blog traffic? Does it feel like no matter how hard you try you can’t seem to get your numbers right?
In this article, I’ll share with you the 3 important things that you need to consider to grow your blog traffic.
1. You don’t have a target audience
Are you trying to write for everyone? When you do that, you’re actually not getting anyone. I’ve mentioned before how important it is to define your ideal reader in your content strategy.
Your target audience or ideal readers are the people you want to help through your content.
When your trying to write content for everyone, your blog gets confusing and it’s hard for people to understand if you’re helping them or someone else.
Your readers should feel that you write content just for them, that you understand them on a deeper level.
To some bloggers, their ideal readers are “themselves” few years back.
You see a lot of mom bloggers right? They usually blog about their pregnancy journey, motherhood challenges and finding balance between working from home and nurturing a family.
Now, if you think about it…the blog posts they publish are often directed towards women who are pregnant or in the early stages of motherhood.
Why is this effective? Because the mom blogger already experienced the things she’s writing about. It makes the article highly relatable, engaging and most of all, valuable.
When someone reads your content, you want them to feel as if they are sitting beside you having a great conversation, just like a good friend.
2. Your content is subpar
You can spend all the time you have to promote your content, you can even hire a website developer to design your blog or get an email list tool to attract people to your list but if your content isn’t useful or helpful to your audience, you will always struggle to grow your blog.
You see, there is a reason why it’s not performing well and unless you embrace that, nothing will ever change.
You need to adapt to a new mindset of using your blog to serve your audience and that starts with creating an intentional, relevant and high quality content on a consistent basis.
How do you know if your content is of high quality?
Simple: it solves a problem.
Everytime you write any piece of content, ask yourself:
“What value does it bring to my reader’s life?”
Knowing your audience will help you identify what they “value”. It could be money, time or relationships. It differs on every stage of the reader’s journey.
3. Your content isn’t actionable
What do you want your readers to do after reading your blog post?
Do you want them to sign up for your email list? follow you on social media? book a consulting call or check out your products?
Whatever that is, you have to make it clear on what action they have to take. Also, bear in mind that “a confused mind always says no” so limit your options and don’t overwhelm your readers.
Bonus. Your content isn’t optimized for SEO
I recommend checking your Google Analytics right now and see how people are finding your content online.
To do this:
- Login to your Google Analytics account
- From Report tab, choose “Behavior”
- Then from “Site Content”, choose “All Pages”
From the results, you will see what content is getting traction. You can also see the different metrics to filter your data such as: pageviews, average time on page, bounce rate, entrance and exit pages.
When you analyze your analytics data, it helps you understand if:
1) you’re promoting to the wrong places
2) that your content doesn’t contain the keywords that your readers are using
3) you’re not leveraging the most visited (popular) content you already have.
Understanding analytics and implementing basic SEO to your blog doesn’t have to be complicated.
If you think you lack the essentials, read this blog post about SEO and do the best you can to implement them on your blog, trust me you will see amazing results!
Your content is what builds your credibility as a blogger. Whatever content you put out there gives an impression to your readers of what it’s like to work with you.
My question to you is this: Do you really want to be taken seriously and grow your business?
If so, you have to try your best and implement what we tacked in this post so you build great relationship to your readers, boost your traffic and income.
Up to you:
Are you struggling to drive traffic to your blog? What strategies have you tried? Let’s chat in the comment section below.