CONVERTKIT VERSUS MAILCHIMP

ConvertKit has been widely popular to bloggers and online entrepreneurs. If you are curious on how it actually works, why it’s worth your money and if it can really help grow your email list –  this post is for you.

How To Use ConvertKit for Email Marketing
Learn how to use ConvertKit to send better emails, grow your blog and engage with your readers

Why We Left MailChimp

MailChimp to ConvertKit

We started with MailChimp because it’s  free and cater up to 2,000 subscribers. I thought it was great because there are fancy email templates that you can drag and drop and play around, you can schedule your email campaigns and you can even track them with the mobile app.

BUT….

I send a newsletter once a week to our 400 subscribers and I had a pitiful open rate of about 11% and a click rate of 1.3% and it took me almost half day to send an email!

+ Creating an email campaign is time consuming

+ There are a bunch ‘duplicate’ subscribers

+ The segmentation didn’t work at all

+ The newsletter usually landed on ‘Spam’ folder (ouch!)

+ Low open rates and click rates (seems no one is reading our newsletter!)

+ I didn’t receive any feedback/ replies from subscribers

And it’s frustrating to the point that I stopped writing newsletters at all. And so I search around for another alternative.

ConvertKit Features

convertKit dashboard

I didn’t know anything about ConvertKit until I saw a post in a Facebook Group where a blogger raved about it so much that got me absolutely intrigued.

I decided to register for the Free Webinar which made me realized that it’s what I needed for my blog.

Here’s my favorites:

+  ConvertKit is “subscriber-centric provider” they don’t count a subscriber more than once so “no duplicates!” You pay for the real and actual people on your list and not the number of email address.

+ ConvertKit Automation allows you to use the “if this then that logic” which means you can track subscriber behavior.

+ You can create unlimited forms and easily integrate them with your blog posts, side bar or even use it as landing page.

+ There are about 30 great tools you can integrate with ConvertKit, such as: WooCommerce, GumRoad, Teachable etc.

+ You can segment your subscribers depending on their interest. This is especially helpful if you have several topics in your blog.

+ You can create a Sequence which is perfect for offering E-mail Courses like this one.

+ Increase Open Rates and Click Rates (while increasing your subscribers count).

+ Create a more personalized “humanly” emails that your readers will thank you for.

+ I love that they have a knowledge base which is so helpful when you get confused or overwhelmed with all the features.

The first time I send out an email using ConvertKit, I saw about 10 people unsubscribes and more of them (about 4-8 people) whenever I send out a campaign.

I freaked out.

I checked the reports and realized that those people actually didn’t care about my blog and the hard work that I put in to give value to them, so why would I bother if they didn’t want to stay?

It may sound as counter-intuitive, but its’s actually NOT.

ConvertKit Pricing

You’ll get what you pay for. The price will vary depending on your list size. For someone starting out, it’s a little bit expensive but with a 30 Day Money Back Guarantee I know there’s nothing to lose.

Here’s a quick look on the price range.

+ 0-1,000 subscribers, you will pay $29/month

+ 1,000 – 3,000 subscribers, you will pay $49/month

+ 3,0005,000 subscribers, you will pay $79/month (I’m moving with this soon!)

If you have bigger list, you will get a custom price.

After 4 months of using ConvertKit and released my FREE e-course titled “Cheer Up” I got over 5,000 people in my list after three months, 89% average open rates, 73% average click rates and the best part for me is when people ACTUALLY respond to my emails!

Save time with these FREE E-mail series

Free Download of ConvertKit Checklist

ConvertKit versus MailChimp
  • ConvertKit is fantastic and a great tool to help build and grow your list but also get smart about your subscribers and being able to segment them into interests etc. I’m a huge fan of them!

  • Jade

    I’ve definitely been thinking about switching to Convertkit, so this was very helpful.

    • Thanks Jade! Happy you liked this post 🙂 Let me know if there’s anything I can help when you setup your account ‘z

  • Rose Clearfield

    Given the price tag, I’m not sure I’m ready to take the plunge and sign up for ConvertKit yet. But I really appreciate your honest perspective on it and why you’ve stuck with ConvertKit over Mailchimp!

    • Rose, sorry for a late response. Definitely don’t take the plunge if you don’t have a firm plan yet. Just take your time and let me know once you’re ready to try ConvertKit (maybe I can help you with something) 🙂

      • Rose Clearfield

        I won’t be paying for a $29/month mail subscription program any time soon, but I appreciate you following up with me!

        • Ofcourse! It’s up to you. I remember I had to think about this decision for 3 months before actually dive in. 🙂

  • Claire Brotherton

    I’ve heard good things about ConvertKit – I know quite a few folk who are using it. It’s good to see what a difference it made for your email list size and open rates.

    • Hello Claire! Sorry for the late response. Thank you for your sweet words happy you find this useful 🙂

  • Yes! I LOVE ConvertKit and rave about it to anyone that will listen! <3

    • Hey Zoe! Sorry for the late response, it’s great that you are a fan of ConvertKit too! Yes! 🙂

  • Terryn Winfield

    Congratulations on your list! I tried Convertkit for a bit and went back to MailLite. It is very comparable, but so much cheaper! Glad to see it is going well for you though!

    • Hey Terryn! Love to see you here 🙂 I haven’t tried MailerLite but its great if its working for you!

  • Kirstie Ganobsik

    Hi, thanks for this – I currently use aWeber, but I’m not sure it has the range of features that you mention in this article. I’ve signed up for their free webinar.

    • Hi Kirstie, I’m glad you find this article helpful 🙂 After the Webinar let me know if you need anything – I’ll be more than happy to help you out 😉

  • Brittany Dyer

    I have heard about this and always wondered what all the hype was about! Thank you for the help!

    • Hey girl! Yep apparently the “hype” makes sense after all. LOL! Give it a try coz the 30 day money back guarantee is real deal (psst. I’ve tried it then come back with the annual plan) Let me know if you need help 🙂

  • I was just thinking about switching email providers this morning! This was so helpful!

    • Nicole, just register to the FREE Webinar (above) to see if ConvertKit is right for you. I’ve received a lot of bonus stuff when I attended last time 😀 Feel free to reach out if you need anything! :*

  • I love reading what other bloggers use and like! 🙂

    • Hello Margo! I’m constantly on the look out for new resources as well (esp. those that will grow my blog). Happy to know you liked the post 🙂

  • I love using Mailchimp for now, as I’m just now starting to dedicate time to building my email list! I have actually a huge open rate! Convertkit sounds awesome for if blogging ever does become a full-time salary for me!

    • Hi Summer! Yep totally right to start with MailChimp when your testing the waters. I am not making a full time income (or huge bucks) out of blogging but I want to really get serious with email marketing and to see how this goes. Thanks for sharing your thoughts 🙂