ConvertKit has been widely popular to bloggers and online entrepreneurs. If you are curious on how it actually works, why it’s worth your money and if it can really help grow your email list this comparison post is for you.
Upside of MailChimp
We started with MailChimp because it’s free and cater up to 2,000 subscribers. I thought it was great because there are fancy email templates that you can drag and drop and play around, you can schedule your email campaigns and you can even track them with the mobile app.
Downside of MailChimp
I send a newsletter once a week to our 400 subscribers and I had a pitiful open rate of about 11% and a click rate of 1.3% and it took me almost half day to send an email. Here are other things I didn’t like:
Creating an email campaign is time consuming
There are a bunch ‘duplicate’ subscribers
The segmentation didn’t work at all
The newsletter usually landed on ‘Spam’ folder (ouch!)
Low open rates and click rates (seems no one is reading our newsletter!)
I didn’t receive any feedback/ replies from subscribers
And it’s frustrating to the point that I stopped writing newsletters at all. And so I search around for a good alternative.
I didn’t know anything about ConvertKit until I saw a post in a Facebook Group where a another blogger shared her amazing results using it.
I check them out and saw a free webinar so I took at opportunity to learn more about them if it’s really that great or just another hype.
After the webinar, they gave 30 day trial and so I grab it and tried for myself. I am impressed on how amazing the features are.
Upside of ConvertKit
ConvertKit is “subscriber-centric provider” they don’t count a subscriber more than once so “no duplicates!” You pay for the real and actual people on your list and not the number of email address. Here are other good things about using ConvertKit.
ConvertKit Automation allows you to use the “if this then that logic” which means you can track subscriber behavior.
You can create unlimited forms and easily integrate them with your blog posts, side bar or even use it as landing page.
There are about 30 great tools you can integrate with ConvertKit, such as: WooCommerce, GumRoad, Teachable etc.
You can segment your subscribers depending on their interest. This is especially helpful if you have several topics in your blog.
You can create a Sequence which is perfect for offering E-mail Courses like this one.
Increase Open Rates and Click Rates (while increasing your subscribers count).
Create a more personalized “humanly” emails that your readers will thank you for.
I love that they have a knowledge base which is so helpful when you get confused or overwhelmed with all the features.
The first time I send out an email using ConvertKit, which that time I have 400+ subscribers all of them came from my old MailChimp list and as expected, a big percentage of the people unsubscribed.
Clearly, it’s not ConvertKit’s fault because I’ve been inconsistent (only one email within several months) and maybe some of those people already forgot that they subscribed to my blog in the first place.
The price will vary depending on your list size. For someone starting out, it’s a little bit expensive but with a 30 Day Money Back Guarantee there’s nothing to lose. Honestly, it took me a while to convince myself to invest but looking back now, I’m happy I did the right thing!
Here’s a quick look on the price range.
- 0-1,000 subscribers, you will pay $29/month
- 1,000 – 3,000 subscribers, you will pay $49/month
- 3,000 – 5,000 subscribers, you will pay $79/month
If you have bigger list, you will get a custom price.
Is ConvertKit effective?
After 4 months of using ConvertKit and released my FREE e-course titled “Cheer Up” I got over 5,000 people in my list after three months, 89% average open rates, 73% average click rates and the best part? I knew that people read my emails and I was able to build friendships around it.
I just want to made this clear that ConvertKit is an amazing tool but it is not enough to grow your email list.
If you’re just starting out with ConvertKit, I highly suggest you download the sample workflow that I created below. That will help you get rid of confusion and from there, make adjustments based on how your readers interact with your blog.
Use this guide to create email workflow and understand how you can utilize the features of ConvertKit